Snackles Toys Manufacturer
Snackles Toys brings your favorite snacks to life in the softest, most squeezable plush form. Each cuddly character comes with its own story and a mini branded snack, turning collecting into an imaginative adventure. Loved by kids and collectors alike, Snackles has quickly become the plush sensation everyone’s talking about across North America.
Top Snackles Toys
Snackles Super Sized: Leon the Axolotl (Maruchan Ramen)
Snackles Small Sized: Seth the Shark (Hershey’s)
Snackles Disney Edition: Stitch (Lilo & Stitch)
Discover the delightful world of Snackles Toys, where your favorite snack brands come to life in irresistibly cuddly plush form!

Small Snackles Plush Toys
These charming 5-inch plushies pair adorable snack-themed characters with mini branded food items, complete with an origin story comic and fun stickers—perfect for collectors and snack lovers alike.
Super-Sized Snackles Plush Toys
Bigger, softer, and ultra-squeezable, these 14-inch plush toys bring your favorite snack brands to life on a grand scale, each including an engaging origin story comic to deepen the fun.
ZURU Mini Brand Snackles
Reviews
Emily Johnson
“I absolutely adore the Small Snackles plush collection! The attention to detail, from the tiny branded snack item to the hilarious origin stories, makes these plushies more than just toys—they’re little pieces of art. My kids love collecting them, and they’ve become a fun part of our family game nights. The plush quality is super soft, and the size is perfect for little hands.”
Marcus Lee
“The Super-Sized Snackles plush toys blew me away! At 14 inches, they’re incredibly cuddly and perfect for hugging during movie nights. I bought the Hershey’s-themed plush, and the included comic really adds character to the toy. These plushies have a unique charm that blends nostalgia for snack brands with the joy of collecting. Highly recommend for both kids and adults!”
Samantha Reyes
“I’m a huge fan of Snackles because they mix two things I love: snacks and plush toys. The Small Snackles come with stickers and comics that make the experience interactive and fun. Plus, the plushes are high-quality and super cute. I’ve gifted them to several friends, and they’ve all been thrilled. The only downside is wanting the whole set!”
Snackles FAQ
What are Snackles and what makes them unique?
Snackles are a line of collectible plush toys created by ZURU that feature cute animals paired with licensed, real-world snack brands like Pringles, Reese’s, and Mentos.
Where can I find out which character is inside the package?
For the Small Sized (5.5-inch) Snackles, the character is a surprise hidden inside a blind capsule, whereas the Super Sized (14-inch) versions are displayed openly so you can choose your favorite.
Are the snacks included with the plush toys real food?
No, the snacks held by the plushies are high-quality plastic or fabric miniatures designed for display and play; they do not contain actual edible food.
How many different Snackles are there to collect?
The collection is constantly expanding through “Series” releases, with each series typically featuring over 10 unique characters ranging from common to ultra-rare “gold” versions.
What age group are Snackles intended for?
Snackles are generally recommended for ages 3 and up, making them a popular choice for children, teens, and adult “kidult” collectors who enjoy pop-culture crossovers.
Can the snack accessory be removed from the plush?
The snacks are securely stitched to the Snackle’s hands to ensure they don’t get lost, though some collectors choose to carefully snip the threads if they prefer the plush and accessory to be separate.
How should I clean my Snackle if it gets dirty?
It is best to spot-clean your Snackle with a damp cloth and mild soap; machine washing is generally discouraged to preserve the soft “marshmallow-like” texture and the integrity of the plastic snack accessory.
